brands that matter
Brand strategy for businesses
High-impact personal branding for individuals
Companies reach out to me when…
…they feel their brand no longer reflects who they are or where they’re heading, when their messaging isn’t resonating or their marketing team struggles to stand out. Often, they need strategic clarity to launch a new product, better structure their brand portfolio, or turn their purpose into a coherent brand experience. In many cases, they come with a sense of doing too many things without a clear direction, and they’re looking for focus, structure, and a strategy that creates real business impact.
Leaders, entrepreneurs and consultants reach out to me when…
…they feel lost in a moment of professional change. They’re scaling, pivoting, or rethinking their path. Many of them feel confused: they have achievements, talent and ambition, but they don’t manage to project who they are or attract the right opportunities. They don’t know how to articulate their value or communicate it authentically. What they need is an external perspective to help them make focused decisions, position themselves with strength, and build a coherent and strategic personal brand.
Meet Giuseppe Cavallo
«I am a brand strategist and I believe that business should help people to be happier. So I work with corporate and personal brands on a journey to the next level, with powerful strategies and inspiring narratives. »
Hi, I’m Giuseppe Cavallo. I help companies and leaders unlock the full power of their brand.
Before launching my own consultancy, I spent many years in the corporate world, leading European and global teams at companies like Nissan and Colgate-Palmolive. One of the most exciting moments of that journey was leading the marketing team that conceptualised the Nissan Qashqai—an idea that created and dominated a new vehicle category.
Today, I work with entrepreneurs, senior consultants, founders and leaders navigating moments of change, whether they’re scaling their companies, pivoting, or rethinking their personal business path. I help them build strategic clarity, refine their brand positioning, and design narratives that resonates deeply and authentically.
I’ve been doing this work independently for over a decade, and I bring a mix that’s hard to find: real-world executive experience, academic rigour (I teach brand management and personal branding at Esade Business School), and a humanist approach.
I’ve published two books in Spanish on branding and storytelling (a third one is coming soon). I’m also a proud member of the Medinge Group, an international think tank on conscientious business, and I regularly speak and write about the power of branding to shape culture and strategy.
If you want to follow my thinking on personal branding, I write The Best You, a biweekly newsletter where I share insights, tools and reflections to help you grow with purpose and strategic intention.
If you're navigating change and want your brand to serve your goals or those of your organisation with more clarity, coherence and impact, let’s talk.
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Corporate experience: from Nissan and Colgate-Palmolive to strategic consulting
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Professor at Esade and guest lecturer at leading universities
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Author of two books and an upcoming book on personal branding
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Member of the Medinge Group think tank
I support CEOs, entrepreneurs and senior executives around the world through agile and practical journeys that lead to the success of their personal and corporate brands.
Giuseppe is an adjunct professor at Esade Business and Law School, where he teaches personal branding, brand management, and conscious branding.
My books
Upcoming publication
A book on personal brand strategy
This year I will be publishing a new book on personal brand strategy, aimed at leaders, executives, entrepreneurs and professionals who want to stand out with authenticity and create real impact.
The book combines solid theory, real-world experience, and practical tools to help build a personal brand with purpose, clarity and relevance. It explores key topics such as defining a vision of success, crafting a value proposition, developing your narrative, building legitimacy, and promoting your brand with intention.
A rigorous and human guide to leading from your own identity.
Habla con el corazón
Storytelling para líderes y marcas en tiempos de cambio
Learn to touch people's heart in order to persuade them
In a world as shifting and uncertain as the one we live in today, brands and leaders must know how to stay centred and craft a clear, inspiring narrative. They must know how to move their audiences — because only by stirring emotion can they truly persuade.
And they must do it authentically, because we all — people and brands alike — live in glass houses, constantly exposed to the public eye through their digital gaze.
El marketing de la felicidad
Estrategias de marketing responsable para un mundo mejor
“El marketing de la felicidad” is my first book — a manifesto for responsible and human-centred marketing.
A roadmap for entrepreneurs, business leaders, and brand managers with strong values.
Through a set of tools and insights for interpreting today’s evolving market, this book aims to bring success closer to your business from the perspective of a more ethical, responsible, and environmentally conscious future.
My articles
This is a selection of some of my articles on brand strategy and personal branding.
Some have been published in specialised magazines and media outlets, while others are part of my LinkedIn publications.
Experiencias de marca colaborativas: cómo se gana - Harvard Deusto
Changing sustainability: The call for a new integral approach - Branders Magazine
Stories in time of crisis - Branders Magazine
A Conscientious Branding Manifesto: A vision of happiness - Medinge Group
Subscribe to my newsletter on personal branding
Every other week, you'll receive a newsletter with insights and tools to help you build a powerful personal brand—rooted in proven theory, refined through experience, and always actionable.