GIUSEPPE CAVALLO'S BOOK AVAILABLE IN BOOKSTORE AND ON AMAZON
Learn how to touch hearts in order to convince
In a context as fluid as the one we live in in these times of change, brands and leaders must know how to maintain their center and articulate a clear and inspiring story. They must know how to engage their audience, because only then will they be able to convince them. And they must know how to do it authentically, because all of us, people and brands, live in glass houses in which the public watches us with their digital gaze.
Learn to create strategic narratives
Giuseppe has delved into the theory of constructing impactful narratives and then translated that knowledge into practical guidelines for operating in the real world. You will learn the techniques that will let you engage and convince your audience.
How a story works
You will thoroughly understand the power of the Hero's Journey, the narrative structure of all great stories.
How to build your story step by step
You will find the techniques to write your stories with an abundance of real examples.
How to engage your audience
You will learn how to create emotions that determine the way your audience responds to your stories.
What to say in each situation
You will learn what plot your story should adopt according to the objective you pursue.
BY THE SAME AUTHOR
The Marketing of Happiness is Giuseppe's first book, a manifesto for responsible and humanistic marketing.
A roadmap for entrepreneurs, business leaders and brand managers with values.
Through a series of tools and keys to interpreting the new market, this book aims to bring success to your business from the perspective of a more ethical, responsible and environmentally friendly future.