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My newsletter is a practical guide to building personal brand authority and influence through strategy.
Every two weeks, you'll get insights that go beyond visibility tricks—I focus on brand power and long-term impact.
Expect practical tools to execute your strategy, refine your narrative, and strengthen your personal brand where it counts most.

All posts

When everything changes, think long term

In a time of accelerating disruption, we are made to believe that permanence is obsolete. The rise of generative AI, the logic of social...

Giuseppe Cavallo

6 days ago3 min read

Why Luca De Meo chose Kering: a case study in brand equity at work

Luca de Meo is moving from the car industry to the luxury fashion world. But instead of asking why Kering chose him, it’s more...

Giuseppe Cavallo

6 days ago3 min read

Strategic narrative vs. plots: stay relevant without losing your voice

One of the most challenging aspects of building a personal brand today is finding the balance between being contemporary and being...

Giuseppe Cavallo

6 days ago4 min read

Your network is an ecosystem you nurture over time

Our professional network is not just a list of contacts. It functions more like a living ecosystem: made of nodes and connections, of...

Giuseppe Cavallo

6 days ago3 min read

Personal branding myths that need your attention

We often spend our energy climbing the wrong mountains. We invest in visibility, content, and storytelling, only to find ourselves stuck...

Giuseppe Cavallo

Jun 114 min read

Do you really have a strategy? Check this out

A few weeks ago I got to the end of my workday feeling a little uneasy. I had clicked very few ticks on my to-do list in Notion,...

Giuseppe Cavallo

Jun 115 min read

There is more than funnels: how to tell stories that create real trust

I had a conversation lately with one collaborator in my ecosystem who is pretty strong in funnel-based content strategies. He was telling...

Giuseppe Cavallo

Jun 115 min read

The dangers of being busy and the art of making progress

Do you know why you publish on LinkedIn? It’s a genuine question. One that may seem basic, yet reveals something essential about how we...

Giuseppe Cavallo

Jun 112 min read

How your personal brand builds business performance

In her foundational research, marketing scholar Susan Fournier argued that people don’t form relationships with brands the way we once...

Giuseppe Cavallo

May 294 min read

Build a strong relationship with your public if you want to win

We interact with brands as if they were people. And the more we learn about how the human brain works, the more this finding makes sense....

Giuseppe Cavallo

May 295 min read

There is a deeper story you are really telling and it has an impact on your business. Elon Musk's case shows why.

We don’t just remember people. We remember the story we associate with them. And behind every strong personal brand, whether admired or...

Giuseppe Cavallo

May 294 min read

Why trust and referrals matter more than reach

I get most of my clients thanks to the trust of people who know me. Former clients, colleagues, and peers who have worked with me and...

Giuseppe Cavallo

May 293 min read

A compass for stormy waters: how to build a solid personal brand in turbulent times

There are moments in life and business when the world feels like open sea. The wind changes direction without warning. The horizon...

Giuseppe Cavallo

May 154 min read

Changing but not changing: how to evolve without losing yourself

Career transitions, whether by choice or by necessity, have a way of shaking even the most seasoned professionals. We've all gone through...

Giuseppe Cavallo

May 155 min read

How to craft a narrative that helps you stay relevant in turbulent times

In the noisy theatre of professional visibility, stories are everywhere. Yet most of them merely seek attention. They are reactive,...

Giuseppe Cavallo

May 154 min read

Choosing signal over noise: how to promote your personal brand with clarity and impact

In 2012, Nassim Taleb published Antifragile , a book that explores how systems can thrive in uncertainty. Among its many insights, one...

Giuseppe Cavallo

May 153 min read

The multi-channel map: how to align your promotion strategy with audience segmentation

One of the most common mistakes among professionals who seek visibility is to replicate what others do, assuming that success depends on...

Giuseppe Cavallo

May 13 min read

Stop telling stories that impress, start telling stories that mirror

Much of what is shared in the name of personal branding suffers from a fundamental misunderstanding. We think that building our brand...

Giuseppe Cavallo

May 14 min read

Less is more: how segmentation makes your personal brand stronger

Segmenting the market is one of the most powerful strategic decisions you can make for your personal brand. Yet it is often...

Giuseppe Cavallo

May 13 min read

Brand associations: the building blocks of your personal brand positioning

Brand associations are the perceptions, emotions, ideas, and images that spontaneously arise in the minds of people when they encounter a...

Giuseppe Cavallo

May 13 min read