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Giuseppe Cavallo
4 days ago3 min read
Your personal brand is not just about you—It's about the people who engage with you
We tend to think that a personal brand is primarily about the individual it represents. Yet, in reality, a personal brand exists only...
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Giuseppe Cavallo
4 days ago2 min read
Brand positioning: the art of renunciation
In a world where professional visibility is a competitive battleground, positioning your personal brand is not optional—it is essential....
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Giuseppe Cavallo
4 days ago2 min read
Why you don’t need to control every detail of your narrative
There’s a famous quote from Emerson Fittipaldi, the Formula 1 legend: “If you have everything under control, you’re not going fast...
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Giuseppe Cavallo
4 days ago4 min read
Endorsements ecosystem: a new way to raise your profile
Endorsements play a critical role in shaping a personal brand’s credibility, yet they are often misunderstood. When we think of...
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Giuseppe Cavallo
Mar 63 min read
How memes make your brand shareable
Creativity is not copying : this sentence is a masterpiece because it embodies the art of meme-making and tells almost all about the...
31 views
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Giuseppe Cavallo
Mar 64 min read
Becoming a myth
Anyone committed to building a strong personal brand invests significant time in crafting content designed to inform, inspire, and...
26 views
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Giuseppe Cavallo
Mar 65 min read
The power and peril of polarization: should you be an architect of controversy?
In the age of digital visibility, controversy has become one of the most effective tools to capture attention. Whether in politics,...
27 views
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Giuseppe Cavallo
Mar 63 min read
Stop being a "good-guy brand"... or else
In the world of branding, there is an insidious trap that many personal and corporate brands fall into: trying too hard to be the "good...
33 views
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Giuseppe Cavallo
Feb 193 min read
Should You Publish a Book? My Take
Writing a book is a remarkable way to establish your name in your field. It is a definitive statement of authority, a lasting proof of...
32 views
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Giuseppe Cavallo
Feb 193 min read
Signature stories: why your experiences matter more than you think
We know Yvon Chouinard as the iconic founder of Patagonia, the billion-dollar company that is the emblem of sustainability in the...
31 views
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Giuseppe Cavallo
Feb 194 min read
Why talent alone is not enough? (And what else is needed?)
Why do some incredibly talented people achieve global success while others remain unknown, despite their brilliance? Why do some names...
38 views
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Giuseppe Cavallo
Feb 194 min read
CEO’s personal brand: does it affect sales?
A CEO can be one of the greatest assets a company has. Their vision, charisma, and leadership can propel a brand to global recognition,...
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